Today Klikaklu received three one star reviews on the App store. It is not clear whether these were true reviews, or an effort to actively disparage the app. Sadly, it is now possible to purchase negative ’SEO’ for product reputation, and it is slightly suspicious how they showed up in a cluster, with some similar language.
Still, even assuming they were real, something’s quite broken here. When someone has an issue with Klikaklu, I am generally very responsive to tech queries, and have been able to resolve the most issues. If you have a problem with the app, you are much better off contacting me and getting help than venting on the app store, where there is no way I can respond in an effective way. I can’t contact you to find out what went wrong, or fix things for the future. This really helps no one.
Also, these negative reviews can seriously affect an app’s success. Most people do not take the time to review apps, so every negative review is heavily weighted. This affects an app’s ranking in search results, and affects newcomers’ perception of a product’s quality.
Finally, many apps you find in the app store are not backed by large teams with VC money. They are small developers, putting considerable amounts of time, care and thought into their work. Klikaklu, for example, is just me, and it’s certainly not putting my kids through school.
So the next time an app has issues, consider contacting the developer directly before you do some damage. If they’re unresponsive, of course it’s reasonable to warn others away from using them. But give them a chance if you can.
And of course, if you like an app, give it a positive review!